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Thursday, July 27, 2017

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Not Every Business Needs a Facebook Page

We have included the obligatory Facebook link on our website as a conscious reminder to visitors of our website that social media should be an important part of any organization’s marketing strategy.  However, not every organization should use every social media outlet equally.  Decisions about resource allocation to the various social media must be made based on an organization’s overall business and marketing plans.

For this reason, NGM has made a conscious decision that the use of Facebook will not be a part of its overall marketing strategy.  In lieu of this medium, we use other avenues, such as LinkedIn and Twitter, due to the manner in which those outlets complement our overall marketing strategy.